About

Innovacean is a team of marketing leaders that specialize in marketing research and data analysis, marketing strategy, and go-to-market execution. We bring more than insight – we provide end-to-end marketing solutions. We’ve led marketing, research and creative for some of the world’s most iconic brands and trusted companies — from global Fortune 50 enterprises to startups. We help our partners to drive transformative growth. 

Leadership Team

Our Approach

We combine the expertise and discipline of global enterprises with the agility and resourcefulness of startups to provide you with robust insight, best-of-class practices, and cost-effective solutions. We reveal deep insights, align teams to focused priorities, and execute to drive transformative growth. Your goals are our goals. We’re satisfied when you succeed.

Randy Daems

President & Founder

With 20 years of experience leading marketing and brand strategy, Randy brings deep consumer and business insight from some of the most respected companies in the world. His experience ranges from global Fortune 50 enterprises to startups. He has a proven track record of driving business results through insight, innovation, strategy, and execution. 

Ellen Kelly

Consumer Insights Director

Ellen brings 14 years of experience working with a range of companies and a variety of research firms, from the big international firms (e.g. Nielsen, Kantar, GFK, Ipsos, etc.) to specialty firms. She leads research in traditional and digital settings. Ellen has developed an effective approach to insights that balances best practices and a maverick mindset that gets you moving in the right direction.

Jose Toral

Principal Creative Director

Jose has worked with organizations of all sizes in various markets such as Retail, eCommerce, Health, Consumer Products, Insurance, and more. Jose has a track record of success in creative direction, production, and brand building. He is skilled in translating insights, analytics, and KPIs into a unified creative vision.