research & analysis

"Understanding human needs is half the job of meeting them."

- Adlai Stevenson, Jr.

In one way or another, every company is conducting experiments—either by testing before they go to market or in market. While each has its place, far too many companies launch initiatives, products or services only to discover that performance does not match expectations. There’s no need to learn the hard way!

We help companies build a foundation for success, find the right customer target, validate and/or fix offerings from the start. Whether you need data to understand new markets or data/customer feedback to understand how to improve your existing offerings, we can help you to succeed.

Optimize Performance

  • Understand customer data and increase sales
  • Understand customer habits and practices, drivers, barriers, and perceptions
  • Get answers to product, messaging, pricing, brand, or market questions
  • Uncover deeper and more targeted data
  • Gain deeper customer insights
  • Target your audience, create surveys, collect data, and analyze for real-time insights
  • Understand the shifting market landscape and what impact it has on our products/services
  • Understand marketing effectiveness
  • Analyze social engagement
  • Understand pricing sensitivity

Business Development

  • Want to find most valuable customer segments and market value
  • Understand and quantify whitespace opportunities that the company doesn’t have data on
  • Validate or project demand for products/services
  • Identify which product/service, innovation, or segments offer the best market opportunities
  • Test product concepts

Common Business Challenges

  • Overwhelmed with data from multiple sources
  • Teams have fractional views and don’t focus on the biggest priorities for the business
  • Data disconnected from or doesn’t align with market results
  • Company operates on entrenched beliefs or assumptions
  • Market has shifted
  • Customers don’t know the next thing they want

Services We Offer

  • Market research
  • Business analytics
  • Business intelligence (BI)
  • Concept testing
  • Realtime analytics
  • Conjoint analysis
  • Pricing optimization
  • Market segmentation
  • Competitor analysis
  • Global market testing
  • Customer research

Our Approach


  • Develop custom tailored plans to each client from an arsenal of resources ranging lean-methodology practices to advanced statistical analysis
  • Help unlock cost and time savings with flexible service options that let you choose how much or how little support you need
  • Partner with you to design and execute a research plan within your budget and timeline
  • Surface and prioritize actionable insights that can have the most impact to the business

Partners & Platforms We've Worked With

We've worked with the world’s leading research partners and platforms including:

  • Nielsen
  • IRI
  • Kantar
  • Ipsos
  • GfK
  • Forrester Research
  • McKinsey
  • Bain
  • KPMG
  • Gartner
  • NPD
  • Mintel
  • Comscore
  • Statista
  • Google Analytics
  • Adobe Marketing Cloud
  • Facebook Analytics
  • AYTM
  • Many more